Factors Influencing The Buying Decision Process - 1269 Words

6. What is the role of emotions in the Buying Decision Process. What are the other major influences on consumer behavior? Describe them. Ch. 6, Session #3 Handout There are 3 types of factors influencing on consumer behavior: cultural factors, social factors, and personal factors. 1) Cultural factors consists a consumer’s culture, subculture and social class. These factors are usually innate in our values and decision activities. Sub-cultures are a society is included of several cultures which people can point out. Sub-cultures are classes of people who are the same values depend on a common lifestyle or experience in general. Sub-cultures are the nationalities, religions, ethnic groups, age groups, gender of the individual, and so on.†¦show more content†¦The influence level might differ depending on independents and membership of groups. But it is normally noticed common consumption trends amid the members of a same group. The family is the best of influencing factor for an independent. It structures an environment of socialization in which an independent will develop, shape his character, and obtain values. But also grow attitudes and opinions on different subjects such as politics, society, and social relations. The position of an individua l within his family, his work, his country club, his group of friends, and so on. – All this can be defined in terms of role and social status. A social role is a group of attitudes and hobbies that an independent is should have and do assume to his profession and his situation at work, his situation in the family, his gender, and so on. – And expectations of the people around him. 3) A personal factor is a characteristic of a person such as age, sex, sociocultural identity, organic systems, capabilities, etc. Psychological factors amid the factors influencing consumer behavior, psychological factors can be divided into 4 types: motivation, perception, learning as well as beliefs and attitudes. Buyer decision processes are the decision making processes manage by buyers in regard to a possible market business deal before, during, and after the purchase of a product or service. Role of emotions in the buying process: The evidence for the role of emotion in

Paradoxes of the Culture of Fear - 1988 Words

Paradoxes of the Culture of Fear Americans are addicted to many things. For instance, the populace is addicted to such things as violent spectacle and imagery. Another example is sensationalism. But one of the paradoxical ones is the addiction to fear. The populace is under constant fear of something bad happening or being projected to happen soon. These are crime rates, financial collapse, terrorist attacks, epidemics of diseases, and many more. But it is a paradox that Americans fear the wrong things. As Barry Glassner states in his book Culture of Fear, one of the paradoxes of a culture of ear is that serious problems remain widely ignored even though they give rise to precisely the dangers that the populace most abhors (p. xxvi). The problem is that Americans not only fear the wrong things but the true fearful and dangerous things are ignored although these dangers are the ones they truly abhor. There are numerous examples from recent history that can illustrate this paradox. Glassner points out how the war on terror played out to be one of the clear examples of it. The government, the media, the commentators constantly kept warning Americans of the dangers of terrorism. Americans thus feared that terrorists not only could stage another attack but also disrupt the nations financial order, leading to grave problems for the country. 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Atalanta Essay Example For Students

Atalanta Essay I. Summary of the StoryAtlantaHer father had wanted a son, and when Atalanta was born, he rejected her and ordered to put her out on the mountains, and let her die. So the servants put her out on the mountains. There a she-bear came along, and took a a fancy to the strange little thing, and fed her with her own milk. By and by some haunters passed that way, and found her, and saved her, and brought her up. She became a hard woman, like her hard father, and like the hard life she was force to lead. She cared for no wild beast of the forest. Even when two terrible Centaurs attacked her, she cared nothing, but killed them both. When she grew up, she found out her father, and came to live in his house. She made a great name for herself, in running and wrestling and other manly sports; she even wrestled with Peleus, and beathim. She must have been a handful to manage; so her father soon became tired of her, and did his best to find a husband who would relieve him of his troublesome daugther. At first she would not hear of a husband; but at last she agreed, on certain condition. The condition were, that if anyone wanted to marry her, he must ran a race with her, if he lost the race, he was to lose his life. But she was so beautiful, that many young man were willing to try, even on those terms; many did try, and failed, and they were put to death. One young man, named Milanion, a fine young fellow laugh at this because accdg. To him there are plenty of girls in the country and he will not risk his neck for one, no matter how beautiful she may be. So, some young men invite him to the next race, as if he have not seen her and he come along with them. There they stood at the starting post: Atalanta, like Artemis herself, as beautiful and as hard; Accdg. To other books, she wear a shining buckle clasped her robe around her neck; her hair was simply dressed, caught in a knot behind. An ivory quiver hung upon her left shoulder and in her hand was a bow. Thus was she attired. As for her face, it seemed too maidenly to be that of a boy, and too boyish to be that of a maiden that was she looked like. And the young man, full of strenght and grace, and confident that he would win. Off they went: he was quick on his feet, but nothing to Atalanta, who sped off like the wind, and easily came in first. Then the young man was led off to his death. But you wouldbelieve it, no sooner Milanion set eyes on Atalanta, then he fell in love as deeply as the rest. He thought he had never seen anything so beautiful as Atalanta, and on the spot he declared that he would try his luck. Atalanta herself was sorry, as she saw this fine young man. Somehow she fell in love with Milanion too, and she did her best to dissuade him. Why she did not accept him at once, if she liked him, I do not know; but perhaps she felt that it would make her look small before the world, and she did not really love him enough, as yet. So a day was fixed for the new race. Milanion was not quite so cheerful when he got away. He did not feel so sure he would win; and now that he could not see her, he did not feel so sure she was worth it. But he felt he could not back out of the challenge. Then he prayed to the goddess Aphrodite to help him, and she heard his prayer; for she did not like this hard maiden, who made light to the goddess of love. She had a wonderful tree in her grove, which bore golden apples; three of these apples she picked, and gave them to Milanion, and told him what to do. .u22f02d460308ef9795f9183461c24aec , .u22f02d460308ef9795f9183461c24aec .postImageUrl , .u22f02d460308ef9795f9183461c24aec .centered-text-area { min-height: 80px; position: relative; } .u22f02d460308ef9795f9183461c24aec , .u22f02d460308ef9795f9183461c24aec:hover , .u22f02d460308ef9795f9183461c24aec:visited , .u22f02d460308ef9795f9183461c24aec:active { border:0!important; } .u22f02d460308ef9795f9183461c24aec .clearfix:after { content: ""; display: table; clear: both; } .u22f02d460308ef9795f9183461c24aec { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u22f02d460308ef9795f9183461c24aec:active , .u22f02d460308ef9795f9183461c24aec:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u22f02d460308ef9795f9183461c24aec .centered-text-area { width: 100%; position: relative ; } .u22f02d460308ef9795f9183461c24aec .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u22f02d460308ef9795f9183461c24aec .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u22f02d460308ef9795f9183461c24aec .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u22f02d460308ef9795f9183461c24aec:hover .ctaButton { background-color: #34495E!important; } .u22f02d460308ef9795f9183461c24aec .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u22f02d460308ef9795f9183461c24aec .u22f02d460308ef9795f9183461c24aec-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u22f02d460308ef9795f9183461c24aec:after { content: ""; display: block; clear: both; } READ: In Cold Blood: Death Penalty EssayThe day came. There were crowd of people to see the race: the king was there, with his court; Atalanta was there, girl in a short tunic, like Artemis, and ready to run. Milanion came, with the golden apples tucked into the corner of his tunic. They made rather a bulge, but no one noticed it in all that excitement. The two runners stood at the starting-point: the signal was giventhey were off. Atalanta did not run as swiftly as usual, for her own heart weekened a little, to see this beautiful young man running for his life. For a little time, they ran neck and neck; but the ardour of the race took hold of Atalanta, and she shot ahead. Then Milanion pulled out one of his apples, and rolled it ahead to Atalanta. She caught sight of the bright thing, and hesitated, and stopped in her course to pick it up. Milanion passed her, and sped away at ful of speed. But Atalanta tucked her apple into her bosom, and off she went again; she soon passed Milanion, and left him behind her. Now Milanion pulled out another apple out another apple, and sent it rolling a little to one side. Once more Atalanta saw the apple, and darted away from the course to pick it up; once more Milanion ran ahead, and at this time he gained a good deal of ground. But the pace was telling on Milanion. He began to pant, and his breath came dry from his throat; run as he would, he would not keep ahead, and now he took out his last apple. This time, he threw it as hard as he could, right away to one side, but so that Atalanta could see it. And as before, Atalanta darted in pursuit, and ran right out of the course until she was able to catch it, and tucked it way with the rest. They were not yet at the end of the race, and Atalanta began to gain Milanion, but Aphrodite was watching, unseen, and she made the apples grow heavier and heavier, until Atalanta felt as if she were carrying a weight of lead in her bosom. She went slower and slower, and Milanion kept ahead, and won the race. Then there were great rejoicings, and Atalanta was no less pleased than the rest, although she did not say much about it. So they were married, and they deserved to live hapily ever after, but unluckily they did not. For they gave offence to Zeus, and he turned them into a pair of lions. Perhaps after all, Atalanta was more happy as a lioness than she would have been as a woman, but I do not know longer her side of the story, because she could no longer tell it. II. Characters of the storyA. Major CharactersAtalantaDaugther of King Schoeneus of Boetian. A woman raised by a she-bear and soon the hunters. She is defined as a manlike, cold- hearted and known for her bravery and str enght that made her more lovelier and more desirable than any other women aside for beautiful face. MilanionSon of Amphidamas, a fine young man who fell in love with Atalanta and soon marry her because of Aphrodites help. AphroditeThe goddes of love and beauty, Roman counter part Venus. She helped Milanion to win the footrace in order to marry Atalanta. B. Minor CharactersZeusSupreme diety in Greek mythology. Roman counter part, Jupiter. He turned Atlanta and Milanion into a pair of lion because they violated the sanctuary. King PeleusKing ofMyrmidons in Thessaly. A great hero Peleus was beaten up by Atalanta in a wrestling mania. King SchoeneusKing of Boeotia. Biological father of Atalanta. Before, he wanted to have a son to establish the good reputation he maintain but when Atalanta was born, he ordered to put her on the mountains and let her die. But later, when Atalanta found him and lives with him- he was able to accept her so much because she was so famous and outstayed all masculine and sportsman events. III. Settings of the story Island of BeotiaLocation were all this happensIV. CommentsAtalanta is a classical mythology. It is unique because of it enables me to see one side of myself in the character of Atalanta. This story Tells about a hard woman who refused to marry a man who cannot outdistance her in a footrace. The most touching part for me was that when Atalanta was weakened by her own heart to see the young man running for his life(at the race). My favorite character in the story is Atalanta, because I saw a little side of me in her(maybe Im just carried away). My most unwanted character was her father, King Shoeneus, because he never cares for her daughter at all, all he wants is fame, fame and fame-thats why in the end he accept Atlanta. .u802a4e0b6b677e7bc5fd61921c93d5d2 , .u802a4e0b6b677e7bc5fd61921c93d5d2 .postImageUrl , .u802a4e0b6b677e7bc5fd61921c93d5d2 .centered-text-area { min-height: 80px; position: relative; } .u802a4e0b6b677e7bc5fd61921c93d5d2 , .u802a4e0b6b677e7bc5fd61921c93d5d2:hover , .u802a4e0b6b677e7bc5fd61921c93d5d2:visited , .u802a4e0b6b677e7bc5fd61921c93d5d2:active { border:0!important; } .u802a4e0b6b677e7bc5fd61921c93d5d2 .clearfix:after { content: ""; display: table; clear: both; } .u802a4e0b6b677e7bc5fd61921c93d5d2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u802a4e0b6b677e7bc5fd61921c93d5d2:active , .u802a4e0b6b677e7bc5fd61921c93d5d2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u802a4e0b6b677e7bc5fd61921c93d5d2 .centered-text-area { width: 100%; position: relative ; } .u802a4e0b6b677e7bc5fd61921c93d5d2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u802a4e0b6b677e7bc5fd61921c93d5d2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u802a4e0b6b677e7bc5fd61921c93d5d2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u802a4e0b6b677e7bc5fd61921c93d5d2:hover .ctaButton { background-color: #34495E!important; } .u802a4e0b6b677e7bc5fd61921c93d5d2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u802a4e0b6b677e7bc5fd61921c93d5d2 .u802a4e0b6b677e7bc5fd61921c93d5d2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u802a4e0b6b677e7bc5fd61921c93d5d2:after { content: ""; display: block; clear: both; } READ: Position Paragraph Assignment EssayMy favorite lines was when King Schoeneus said Whats the use of a girl to me? Put her on the mountains and let her die. The moral value of the story is probably dont ever, ever take down a list of angers-forgive and forget as Atalanta did when she found her father. IV. RecommendationIf you ask me to rate this beautiful story, I give it a rate of 10, because it just great Maybe because its just natural for all myths. I truly recommend this for all teenagers-particularly for the girls because it just for us!(girls) ^o^x!. Bibliographyal ye gods, W.H.D. Rouse,Mythology Essays

Nike Case Study free essay sample

Bowerman was knight’s track coach at the University of Oregon, while he was in college. The company first name was blue ribbon but was later renamed â€Å"Nike†. The idea of opening a company came from a paper written by Knight during his time when he was in his MBA program at Stanford. It was to import athletic shoes from Japan into the U. S. market, and at the time German competitors Puma and Adidas were dominating it. The initial operation for the company was to be a distributor for a Japanese athletic shoe company, Onitsuka Tiger. They also developed their own athletic footwear to promote in the American market. In 1971 Blue Ribbon ended their relationship with Onitsuka Tiger. The brand name Nike was born in 1972. The â€Å"Nike† came from the name of a Greek goddess of victory. The whole company was renamed Nike in 1978, and grow in to the largest worldwide seller of athletic goods. We will write a custom essay sample on Nike Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They had in the region of 19,000 retail accounts in the U. S. and about 160 countries around the world. Nike became the most popular by indorsing celebrity athletes. They had to expand more because their product became so widely known and the demands for the product increased dramatically. They went public in the 1980s so they went on an unstoppable rise until the late 1990s. In this period of time, Nike was his with allegations about labor and human rights violations within third world countries in which manufacturing had been subcontracted. The demand for cheap labor in manufacturing plants can lead to the increased prevalence of child labor and abusive practices. For Nike to stay competitive in a world that has converted to globalization as a way to make business more profitable, They turned to third world countries that have low labor cost compared to the U. S. Assembly of shoes began shifting offshore like other consumer goods. Nike first started with Japan as one of the offshore factories as their main manufacturing and production. When Japan became too expansive they shifted to contracts with Indonesia, china and Vietnam. They are now around 700 independent contracts. In these factories the working conditions are unhealthy for workers and been a big contributor to the criticism of Nike. The allegations of poor conditions, child labor, wide spread harassment and abuse have been the issues that have Nike has been confronted with. The Asian factories have further subcontracted there companies so Nike did not have any idea of want was going on with in the factories that manufactured their products. When the media got hold of this information that Nike had these things going on inside of their organization it blow up. Their reputation was damaged by these accusations. Labor activists, the mainstream media barrage Nike with criticism. In 1996, there was an article published in â€Å"Life magazine† that exposed Nike, Adidas AG and other companies. The article had images of children that were stitching soccer balls together instead of being in school and getting an education. These photos had a destructive impact on Nike’s sales. Later that year in 1996 protest and demonstrations started popping up all over the U. S. at Nike mega retail stores â€Å"Nike Towns†. The American costumers that high regard to Nike as a people business now had a low opinion of them. Their problems didn’t stop at just human rights and labor violations. They came to find out that factory conditions in the Vietnam where causing health problems for workers. Nike had to take rapid measures not only to redeem their reputation, but also had to find a way to rectify the internationally oversight of its operations. Nike also got caught up with the environmental problems related to the textile industry. The reason why is because most of Nike’s materials come from these textiles that have a negative impact on the land, air and water where ever the manufacturing is located. With all of the boycotting and Universities cutting their contracts with Nike to produce branded athletic goods they started to lose massive amounts of revenues. Their stocks and revenues dipped so low in 1998 around 50 percent; they had to lay off 1,600 workers. Nike was now on damage control. They lunched a large public relations campaign involving consumer retailers and Universities to combat the damaging allegations. The company spent considerable resources focusing on improving the labor standards in each factory. They started to share their factory locations with independent third parties on a confidential basis enables them to keep a watchful eye on their supply chain. They used other tactics to repair their tainted image. Like other athletic brands, Nike used celebrity endorsement to support its products. Most famous Michael Jordan was Nike spokesperson for years with other famous basketball stars that followed after him. They went to many universities to clear their names with them to resign with Nike because they made a big segment of Nikes market. While Nike is try to clear their name. Mark Kasky, a California activist filed a lawsuit, claim that Nike’s action should be looked and classified as commercial speech that violates California’s unfair competition and advertising laws. After the ruling, Nike settled that lawsuit at 2 million. They continued to improve their reputation and working condition, wages for employees and other problems by increasing its efforts to be more ethical in its manufacturing practice. They used the quote â€Å"Nike’s goals is to encourage the use of sports as a means of empowering individuals and building skills† as a form of how they are doing everything to please the people and do what is right to help improve the way of life of people. 1. They failed to address the problems earlier because they where not focused on the issues off shore but more worries about how to get labor cost lobar. Their approach toward corporate social responsibility can be labeled as sluggish. Due to the fact they only started to become more active in trying to fix the problems when more problems were uncovered. I feel at first they really did not know what was going on but still you should have a handle on the organization no matter where it is. 2. In evaluating Nike’s response to societal and consumer concerns about its contract manufacturing at first was â€Å" its not our faults†. Then as time went on they started to open up their company to the public and asked them what needs to be done and did what needed to be done. Nike went to great extents to turn their company around to compile with the concerns of the people. They brought in students from universities to see the changes in the factories compared to what they were. . The challenges that are facing Nike in the future are problems in Malaysia and China. In Malaysia it’s be reported that workers were living in substandard housing conditions and their passports and some employee wages have be with held. In china one of the factories was found to have underage workers, unpaid wages for employees, and to falsified documents for workers permits. Nike has come a long way from 1990s but they still have a lot of room to improve more because they still have some ethical and corporate social responsibility they need to address. Nike Case Study free essay sample Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike. With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. We will write a custom essay sample on Nike Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Though organic design has more personal coordination a more strict coordination will help in preventing such issues. For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the management well informed and they would have known and remedied the sweatshop labor before the allegations surfaced. Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company. Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on specific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage. At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas. The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation. No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010