Factors Influencing The Buying Decision Process - 1269 Words

6. What is the role of emotions in the Buying Decision Process. What are the other major influences on consumer behavior? Describe them. Ch. 6, Session #3 Handout There are 3 types of factors influencing on consumer behavior: cultural factors, social factors, and personal factors. 1) Cultural factors consists a consumer’s culture, subculture and social class. These factors are usually innate in our values and decision activities. Sub-cultures are a society is included of several cultures which people can point out. Sub-cultures are classes of people who are the same values depend on a common lifestyle or experience in general. Sub-cultures are the nationalities, religions, ethnic groups, age groups, gender of the individual, and so on.†¦show more content†¦The influence level might differ depending on independents and membership of groups. But it is normally noticed common consumption trends amid the members of a same group. The family is the best of influencing factor for an independent. It structures an environment of socialization in which an independent will develop, shape his character, and obtain values. But also grow attitudes and opinions on different subjects such as politics, society, and social relations. The position of an individua l within his family, his work, his country club, his group of friends, and so on. – All this can be defined in terms of role and social status. A social role is a group of attitudes and hobbies that an independent is should have and do assume to his profession and his situation at work, his situation in the family, his gender, and so on. – And expectations of the people around him. 3) A personal factor is a characteristic of a person such as age, sex, sociocultural identity, organic systems, capabilities, etc. Psychological factors amid the factors influencing consumer behavior, psychological factors can be divided into 4 types: motivation, perception, learning as well as beliefs and attitudes. Buyer decision processes are the decision making processes manage by buyers in regard to a possible market business deal before, during, and after the purchase of a product or service. Role of emotions in the buying process: The evidence for the role of emotion in