Botox Essay

headspring no 1 What are the needs, trusts and demands of consumers of botulinum toxin A products in its different treatment markets? What pass judgment does Botox make in each market? How does value affect price for Botox? Needs Treating cross-eye, frown lines, migraine headaches, chronic neck and back pain, excessive sweating, and possible spastic disorders. Wants People want their face relish young, lawyers want to eliminate expression of annoyance and anger. Women concern about their appearance while man want a smo another(prenominal) forehead.Demands Peoples demands are becoming younger, kinder and gentler-looking and dopey looking after a short treatment with high effects. The value Botox delivering in markets are different among each other because of different customer satisfactions. In term of the ophthalmologic market, Botox is the number one solution whereas in the dermatology market, its object lens is the second position. Botox brings normal eyes to patients as wel l as beautiful eyes to users. fine appearance is as well as offered to whom want to own. Other special purpose are satisfied by the identical do drugs. The high value of Botox affect too much to its price range. A vial of Botox enhancive costs about $400 and can be used for four treatments. Depending on the bear ons pricing scheme, each treatment can be $500 to $1000 for nearly 15 minutes of operation.Question no 2 When Allergan sold Botox as a specialty drug for ocular problems, what trade management orientation was it employing? When it sells Botox as a cosmetic treatment is it employing the equal or a different orientation? When Allergan sold Botox as a specialty drug ocular problems, it just aimed at a small market supported by little marketing efforts. The means it was not employing the clear marketing management orientation. When Allergan sold Botox as a cosmetic treatment, it still kept the same orientation above with helping of doctors. When patients were injected Bo tox by these doctors, they did not live on which exactly name of drug used.Question no 3 When doctors treat patients with Botox in their office, is that an vitrine of a selling concept or a marketing concept? Which concept applies when they hold social functionies for patients in private home? The doctors have Botox and inject it in their patients. These patients even do not chicane its name because of off-label Botox injection. When those doctors hold their patients in private home, a marketing concept was used. In this case, 4Ps, the customer satisfaction, and the customer-oriented are used. A party is hold to advertise for Botox chocolates, brie, and champagne are offered as gifts patients who part the party will sign a contract with lower cost of treatment time is also saved for doctors, nurses, receptionists, and patients. Partygoers will receive valuable information from doctors short lecturers, which helps them understand more about their value and the use of Botox.